Top 5 Fashion Games in Europe Q2 2024: Unified Platform Performance

In the second quarter of 2024, the top 5 fashion games on a unified platform in Europe showed varying trends in downloads, revenue, and weekly active users. Here's a detailed look at the performance of each app, with data sourced from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a fluctuating revenue pattern, starting at approximately $511K in the first week of April and peaking at around $543K in mid-June. Downloads showed an overall upward trend, reaching a high of roughly 198K in mid-May. Weekly active users (WAU) also exhibited some fluctuations, peaking at about 1.28M in late April and early June.

Covet Fashion: Dress Up Game by Crowdstar LLC had a varied revenue performance, starting the quarter at around $72K and peaking at approximately $107K in mid-May. Downloads showed a declining trend, with the highest number being around 10.5K in early April. WAU fluctuated, starting at about 82K and ending the quarter at around 70K.

SuitU: Fashion Avatar Dress UP from Libii HK Limited maintained a relatively stable revenue, peaking at roughly $76K in early May. Downloads showed a steady increase, reaching a high of around 20K in late June. WAU followed an upward trend, starting at about 200K and ending the quarter at approximately 236K.

Match Villa™: Makeup ASMR by META SLOTS LIMITED experienced a decline in revenue, starting at around $40K and dropping to approximately $24K by the end of June. Downloads also saw a decrease, beginning at about 21K and ending at roughly 9.8K. WAU, however, showed a slight increase, peaking at around 100K in late June.

Love Nikki-Dress UP Queen from Galaxy Play Technology Limited had a mixed revenue trend, starting at around $22K and peaking at approximately $48K in mid-April. Downloads remained relatively low, with the highest being around 3.3K in early April. WAU showed a slight decline, starting at about 31K and ending the quarter at around 26K.

For more detailed insights and data, visit Sensor Tower.